Location: Bentonville

Position:

• Manager of Shopper Marketing

Job Description & Other Information

• Develops comprehensive Shopper Marketing strategies and plans, which are consistent with the Brand/Category overall goals and strategies
• Maximizing the use of Customer segmentation data to build insight based programs for assigned customers
• Manages the customer specific shopper budget for assigned customers
• Manages the E-Buy ordering/payment process for all assigned customer programming
• Creates and tracks agreed upon KPI’s to optimize ROI
• Builds alliances with synergistic external companies/vendors
• Day to day management of agency partners and coordination between brand teams
• Clear communication across brand and portfolio team in several aspects of the programming:  process, program details, and program results.

Qualifications 

• Bachelor’s Degree MBA preferred
• 5+ years Marketing, Shopper Marketing or Sales experience in CPG industry
• Customer facing experience preferred. 

Request Information About This Position

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