Executive Search Consulting

We specialize in business consulting to the Consumer Packed Goods (CPG) industry and retail supplier community, across the food and non-food spectrum. Three areas of particular consulting strength are:

Customer team organization design, development, and staffing

We can partner with you to craft the roles, skills and people investments needed to effectively deliver your business goals. With 25 years of industry recruiting experience, Dave Melton knows how to help you design and staff your organization. We can manage the HR process for you even as we prepare you with the tools to bring the function in house over time, including:

• Training and preparing your company to build your own recruiting database.
  
• Improving internet advertising practices.
  
• Helping you work efficiently with regional or niche recruiters.
  
• Training and hiring your HR managers and internal recruiters.
  
• Managing your employee downsizing transition program (our proprietary resume and interview preparation program is based on real world experience and results).

Developing multifunctional business plans that grow sales profitably in the Wal-Mart/Mass/Value channel

We can help small or new to the channel companies get started with retailers in the Wal-Mart / Mass / Value Channel, help an established company take their business in the Channel to the next level, and help a technology service company grow with CPG suppliers or retail clients. We understand the strategic thinking, data based analysis, category management, multifunctional partnership and customer relationship components involved in growing your business.

With 15 years of sales and classical marketing experience, working for and with Fortune 500 companies like P&G and Wal-Mart, Charlie Collins’ knows how to help your company build and execute plans for profitable brand growth at retail.

We build plans that answer questions like:

• How do you improve your sales fundamentals (gaining distribution, getting more displays, etc)?
  
• What plan elements work at Wal-Mart and which don’t?
  
• What is the best way to grow your business profitably?
  
• How can you get the customer excited about your new initiatives and your brands?
  
• How can you use Retail Link and data based decision making to get a “yes” to your proposals?
  
• How can you test, measure and expand your way to success while managing business risk for you and the customer?
  
• How do your goals and the customer’s goals come together for a win-win?
  
• How can category management, customer marketing, etc. help you grow profitably?

Creating brand trial and loyalty building plans that payout your investment

We start from the premise that successful brand equity and shopper marketing plans are profitable. That means the trial and loyalty impacts of the plans lead to increased purchase of your brands. Our focus is on the synergy between achieving brand goals (winning with the consumer) and retailer goals (winning with the shopper) at the same time. We create models that enable us to calculate the profitability of marketing oriented investments.

As a brand manager at P&G, Charlie learned the business principles needed to profitably grow brands. As a sales team leader calling on Wal-Mart and Sam’s Club, he learned the business principles needed to profitably grow sales. He can help you put those principles to work so you can profitably grow your brand equity and brand sales.

For retailers, he can help you craft and implement a shopper based positioning platform and action plan. This starts with an understanding of who your shopper is, what is important to that shopper and what differentiates you from your competition. From there he can help you identify which elements of the product mix (categories, brands, items) and other shopping factors are key to your positioning. Then he’ll help implement the plan that works with your supplier base to create further differentiation and profitability for you.

Our consulting program is flexible. We will work alongside your people as we customize our approach to meet your specific needs, from strategic thinking to plan implementation and results tracking. Our services include creating or co-creating business plans with you, helping you sell business plans internally to senior management, managing key aspects of the plan, or simply coaching from the sidelines. Our goal is to help you achieve success!

For more information on how an industry insider can take an objective outside look at your needs to help you achieve your goals please contact: